International Spirits Company
This client has built an extensive
portfolio of
leading brands in the
global
spirits, wine and
quick service restaurant
industries.
Background:
Our Repro Services division has
had a longstanding relationship
with this account.
The relationship began as one of printer to client
and based on customer satisfaction, has
blossomed
into one of supplying them with
total
graphic arts solutions.
Solution: We have supported the
promotion of
their brands in various
ways.
For example, color
is critical for
this firm. So, when products require
exact matching, they ship us the
product, and
using a proprietary
methodology, we determine
the exact color values for exact
reproduction
every time.
In addition, we coordinate the
development of
their in-store point of
sale systems, table tents,
shelf talkers
and bottle-neckers, with
distribution
to individual retail sites. These projects
have
included
life size cut-outs mounted
with easel
backs for easy assembly by
their
retail outlets.
In addition, Cosmos
has worked on the sales
incentive
sell-
sheets for distribution to national
sales teams around the country.
This client has strict budgetary
guidelines that
require we recommend
the most cost
effective yet visually
appealing methods of
manufacturing and
distribution. For example,
many of their
production
templates have now
become standard. So much so, that their
International brands now reuse them to
reduce overseas
promotional production
costs.
Solutions Cosmos Provides:
- Scanning, Digital Photography and Color Retouching Distribution and Inventory of Collateral
and Sales Materials Archiving Digital Files for Reuse
- Development of New POP and POS
Materials from Start to Finish
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Color Retouching and Color Corrections
Point-Of-Purchase and Point-Of-Sale Collateral
Sales & Corporate Training Collateral Go Back.
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